UK shopping giant Tesco has launched its fifth Baby & Toddler Club BabySafe campaign, following research that showed 81 per cent of parents in the UK don’t know how to administer basic first aid to a baby or a child.

The research also showed 72 per cent of parents wouldn’t feel confident administering first aid; 60 per cent worry they would do something wrong; 54 per cent say they would panic and 47 per cent are afraid they would cause more harm.