They say ‘you are what you eat‘. Now Australians have the opportunity to work out exactly how ‘Fair Dinkum Dinki Di‘ they are when it comes to their food purchases.

New GREEN-AND-GOLD kangaroo labels will show consumers as well as those in the food service sector how much of their food contains local ingredients and whether it was made in Australia.

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The Initiative

The new labelling system will cost a whopping $37 MILLION dollars to introduce. This cost will be borne by the manufacturers and the Australian food buying public (which is all of us).

This new initiative has arisen from an incident earlier in the year where 28 people were infected with Hepatitis A after eating imported Chinese frozen berries. This resulted in the infected products being recalled by the manufacturer.

The outbreak was believed to have been caused by unhygienic conditions (potentially contaminated water supplies and poor hygiene amongst the Chinese workers) in the production of the berries.

A four-month senate inquiry into the country of origin food labelling laws was called and the new system is the result.

The Green-And-Gold Kangaroo Label

The green-and-gold triangle design was the “overwhelming preference of more than 17,800 respondents to the Government’s food labelling community survey,” according to a statement from the Prime Minister’s office.**

The new labels are interesting in that they contain a gold bar that shows what portion of the ingredients were grown in Australia.

Although there has been criticism from some quarters as the new labels do not require the origin of non-local ingredients to be stated. It has also been noted in some quarters that the new labels do not cover fresh food.

Still a lot of time, money and thought has gone into the system as it has been discussed at various levels of government for many years and replaces the old ‘Made in Australia’ Green and Gold Kangaroo label.

This older labelling system attracted criticism as a product could be imported from overseas and simply canned or packaged in Australia and this was then deemed to be ‘Made in Australia.’

How The New Food Labelling System Works

The new system will distinguish between products using overseas ingredients and packed in Australia.

For example, ‘Made in Australia from 100 percent Australian ingredients’, ‘Packed in Australia, Made in Spain’ and ‘Made in Australia from Australian carrots and Dutch peas.’

Here are some examples of how the new food labelling system will work:

Country of Origin Food Labels *

Mandatory Labels

‘Made in’ country of origin claims

  • Made in Australia from 0% Australian ingredients
  • Made in Australia from less than 25% Australian ingredients
  • Made in Australia from more than 25% Australian ingredients

‘Grown in’ country of origin claims

  • Grown in Australia
  • Made in Australia from more than 50% Australian ingredients
  • Made in Australia from more than 75% Australian ingredients
  • Made in Australia from 100% Australian ingredients

‘Packed in’ statements

  • Packed in Australia Made in Canada
  • Packed in Australia Grown in France
  • Made in Australia from Australian milk
  • Made in Australia from Canadian pork

‘Packed in’ statements must also include a country of origin (made in or grown in) claim

Providing Additional Information

Companies will be encouraged to provide information on the origin of significant ingredients where possible

  • Made in Australia from Australian carrots and French peas

Minister for Agriculture Barnaby Joyce said companies will be encouraged to provide additional information on their labels such as naming the origin of a number of key ingredients.

These reforms will also clarify the definition of ‘made in’ Australia. Importing ingredients and simply slicing them will no longer qualify for a ‘made in’ claim. Under the new scheme, if product is imported into Australia and then re-packed, the label will identify where the item came from. **

Effect on The Market

The initial rollout of the scheme will be voluntary, so there could be changes on supermarket shelves later this year. The new country of origin labels will be mandatory from next year after the states and territories reach agreement on them.

Australian Prime Minister Tony Abbott stated on Tuesday at the unveiling of the new labels that ‘Government opinion polling found more than 80 per cent of consumers were willing to pay 1¢ extra on a $5 food item to ensure accurate labelling. Of those, more than 50 per cent were willing to pay an increase of 5 per cent in food costs to ensure better labelling.’ ***

The cost of the new system will be met by consumers who, the government estimates, will see a 1¢ increase on a $5 food item, or 0.5¢ increase on a $2.50 food item.

However, the Commonwealth will need the agreement of the states and territories to go ahead with the mandatory new rules in 2016. It will be interesting to see if the new labelling system gets the green light from the various state premiers as in the past getting every state in Australia to agree on policy has not always been easy.

So for a cool $37 million dollars the Australian consumers now have a food labelling system that tells us where the food we are buying comes from and how much of the ingredients are ‘Made In Australia.’

Is this money well spent? Does it go far enough? Or is it another example of government waste from a government who have prided themselves on doing the opposite?

I would love to hear your opinion on this because as Australian taxpayers we are all paying for it.  For more information about the new food labelling system please visit:



Alsco would like to thank Brendan Bolton of Train To Gain for this article. Train to Gain is a Nationally Accredited Registered Training Organisation. For enquiries, visit

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* ‘Government announces new labelling system for Australian food’. 23/7/15
** ‘New country of origin food labelling rules to benefit consumers’. The Australian 20 Jul 2015
*** ‘Country of origin food labelling to cost $37’ The Australian Financial Review– 20 Jul 2015

Photo Courtesy: Rick