The human sense of smell affects up to 75% of daily emotions. It also plays a huge role in creating memories. Scents are sentimental, and they have something to do with people’s tendency to be drawn to a certain person or a memory.
Scents are sentimental, and they have something to do with people’s tendency to be drawn to a certain person or a memory.
Certain scents tend to attract people making them create an emotional connection with that particular smell. This is why hotels choose or design a particular scent which they sometimes even offer to their clientele. It helps people keep the positive memory of the hotel more vivid and
This is why hotels choose or design a particular scent which they sometimes even offer to their clientele. It helps people keep the positive memory of the hotel more vivid and long lasting.
Hotel scenting has gained popularity in the recent past. This is the result of its strategic ability to efficiently and effectively market a hotel. Hotel scents have a major impact on the mood of the guests. It makes them feel better and they will always want to have that feeling again.
Want to know why more and more hotels are getting into scent branding these days? Here are the reasons why:
1. It creates a lasting impression on guests
For any hotel business, it is important to inspire loyalty among guests and always exceed their hotel experience expectations.
When people are away from the comfort of their home, it is the little things that make a difference. Every element of your hotel adds to the guests’ experience.
This ranges from the gym, the spa, the décor in your lobby and rooms and even the attitude of the staff. Some may be surprised, but the use of scents actually creates an unforgettable experience for your customers during their stay and even long after they have left.
The use of essential oils with antibacterial properties enhances the need for a guest to use the spa and sauna since it gives them nothing but satisfaction. The high-quality aroma oils are often blended and diffused into the lobby and guest corridors. They create comfort and warm home-like feeling.
2. It makes guests want to stay longer and return
Create the emotional connection with your guests that you have always desired. The kind of connection that communicates your unique style and a scent enhanced environment.
Scented hotels rarely lack customers. Those hotels make their guests feel at home, and that is one of the reasons most of the guests always come back.
Naturally, everyone wants to spend more time in a clean, fresh smelling and serene environment. These hotels offer exactly that, thus ensuring their rooms are always booked.
For example, fragrance blend Conilon Coffee with it’s coffee, vanilla, apple and bergamot inspires comforting feeling, just like home. When you use it in your hotel, the homely feeling will, hopefully, inspire you guests to come back.
3. It adds class to any hotel and generates more profit
Scented hotels are considered to be of a higher social class. As such, people expect equally high level of service from these hotels. This means that you need to do your best to meet the basic requirements of your guests and then some.
In many researches of such kind, there is always that percentage that says “other”. That is precisely where your opportunity lies. Almost every hotel will arrange for the basic requirements like free Wi-Fi, 24 hour front desk or complimentary water bottle.
In order to generate more profit, take one step further and go with scenting. Not many people will notice the smell right away, but that can easily be that little thing that makes all the difference and inspires people to choose yours over other hotels.
Many luxury hotels often have different scents for different rooms. In that way they are shifting quests’ moods as they walk around the hotel.
Scented hotels make more profits. Due to the scenting aspect of the hotel, which adds the touch of luxury, charging higher price per room is a reasonable thing to do. Furthermore, when the guests are ready to pay more for a room and leave your hotel satisfied, be sure they will spread good words about your hotel. In that way you attract more and more guests.
4. It keeps guests happy
Ambient scenting can enhance positive emotions and moods such as happiness, relaxation, and sensuality.
The best thing about it is that the sense of smell is always in full operation 24/7. It is one sense that cannot be switched off even in sleep so you can be sure your guests are feeling pleasant throughout their entire stay in you hotel.
Here you just have to decide on the appropriate scent for each room. Some floral relaxing scent for the bedroom, oriental scent for the spa or energetic citrus scent for the lobby, maybe? Whatever scent you think of Fresh & Clean has a perfect combination of aromas for you.
5. It creates longer lasting memories for guests
Aside from creating a good mood, scenting also trigger memories. That’s how sentimental memories are created in well-scented hotels. The sense of smell is the only one that is so closely tied to memory. A customer who has been to a scented hotel and that which is not scented will most likely come back to the hotel which was scented.
You wonder why? Well, take this for example. Do you have a certain scent which immediately reminds you of your childhood? Or your first love? The scent of your perfume which you wore when you first got a job interview, perhaps?
Take a look at some of the Tweets people wrote on that subject when asked to relate their memories with scents. They all used the hashtag #TenTweetsAboutScents to show which scents remind them about specific moments in life:
My granddad's hands smelled of old oil and Swarfega. Every time I use it, it takes me back decades. #TenTweetsAboutScent
— Alec McQuay (@Ironwrites) March 28, 2017
Yes, all our memories are related to some specific scents. This is something you want to do with your hotel. Whenever your guests smell an aroma similar to the one you have in your hotel, they’d want to go back.
Scents are much more than people think. If you learn how to use them as a marketing tool, you could have all the benefits that are listed above.
Apart from that, if you want to be a really great host always ensure you give your guests a souvenir to take home. The hotel’s signature scent would be a great one, don’t you think? Some very famous hotels are already doing it.
But, you don’t have to be bottling your hotel scent just yet. Start by contacting Fresh & Clean and get ambient scenting solutions to hotel businesses. We can create a custom ambient scent for your hotel.