Chef’s uniforms are integral to any food-related or hospitality establishment.
Not only do they help protect your staff from any greasy liquids or bacteria, and promote a more hygienic work environment, chef’s uniforms are crucial for the overall business image conveyed towards your patrons. Even more interestingly, the COLOUR of your chef’s uniforms can play a major role in terms of how your restaurant is perceived by customers. In saying that, let’s briefly dive into the reasons why the colour of your chef’s uniforms matter!
Create a Positive Impression on Customers
The colour of your chef’s uniforms can actually create a great impression on your customers. And you’re probably wondering why – well, the answer lies in the intriguing psychology behind colour symbolism and its associated influences on customer behaviour.
A traditional chef’s uniform usually includes a professional, crisp white jacket with a matching white cap. According to many psychological studies, the colour white evokes sensations of purity, safety and cleanliness. This makes sense because the absence of colours or any discolouration (stains and blemishes) can be easily noticed on a white shirt. This historical perception of strict hygiene and sterility even applies to the medical or clinical professions, along with scientists in their white lab coats!
If your chefs are dressed in proper white uniforms, this undoubtedly evokes a strong pillar of hygiene and sanitation across the workplace, while customers will be more inclined to trust your staff with the handling of their food or beverages. The white uniforms means that your chefs are not trying to hide any suspicious stains, defects or grimy pigment – this generates a transparent atmosphere and enhances the positive impression of your restaurant.
Enhances your Staff Professionalism & Branding
Nothing conveys staff professionalism better than workplace uniforms. Traditionally, white chef uniforms conveyed a sense of prestige, admiration and expertise. Even today, many food, beverage and hospitality establishments still honour the classic white chef uniform as a tradition.
Lower-level chefs, apprentices and waiters/waitresses also typically wear the colour white to further emulate this sense of professionalism, creating a cohesive branding aesthetic across the entire dining establishment. The use of colour to create a strong brand identity can be seen with the consistently crisp, white uniforms in restaurants. The colour white also evokes cleanliness and hygiene, associated with highly respected professions of medicine and science.
While the colour white is often used in chef uniforms, it is not the only colour which can improve your staff professionalism. In fact, black is another popular choice for many restaurants, especially since it evokes stability and power, according to colour psychology. Additionally, black chef uniforms tend to appear very stylish and very practical in concealing food stains and spillages, making it an outstanding choice for various chefs and restaurant workers operating in exposed, open kitchens.
Effective Identification of Staff
From a practical perspective, strategically using different colours or consistent branding across your chefs’ uniforms can ensure an easy identification of staff around the workplace. With so many restaurant staff rushing about, frantically taking orders and serving diners, while different-level chefs and cooking apprentices are bustling around the kitchen, it can be hard to keep track of who’s doing what in your business.
That’s why the colour of your chef’s uniforms matters in any context. To properly identify and differentiate the different groups of staff, some restaurant owners can designate a specific colour scheme. For example, the head chef (and other main cooks) can be dressed in white uniforms, the prep cooks in black, while other kitchen staff can wear blue.
Notably, it is quite common for lower-level and mid-level cooks to wear black-and-white checked trousers, while higher level chefs wear solid black. However, the colour of chef’s uniforms can certainly extend beyond just traditionally black and white colours – depending on your restaurant’s branding aesthetic and styling choices, you might want to opt with more vibrant hues, such as red or yellow, to signify urgency or enhance visibility for example.
Need Stylish and Comfortable Chef Uniforms?
If you’re in need of Chef uniforms and kitchen staff uniforms, then look no further. Alsco can take care of all your food and beverage garments so that your staff don’t need to worry about buying, washing, repairing or storing uniforms ever again.
Under Alsco’s Managed Rental Service, we launder to the stringent Australian Laundry Standards AS/NZ 4146 2000 to provide you with hygienic, fresh, crisp and pressed uniforms, delivered right to your doorstep.
We offer a fantastic range of Chef’s jackets and pants with a size range to fit – and even better, we can customise each garment with your brand to promote your company’s image and add different coloured trim for easy identification of staff. Contact us now for more details!